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Tue Aug 18, 2009 at 07:42 AM by Ethan uAmplify has completed an observational research study centered around 153 recognizeable brands. In doing so, it has found that 69 of these companies (45%) are running blogs on their websites, many of which are updated and maintained on a regular basis. Blogs have proven to be an effective way to communicate with clients and potential clients who want to find out the latest undertakings of the company. People are looking for any exciting news to help draw their attention and even get the attention of their friends and others in their social and business networks. That is why blogs are a powerful tool that many popular brands in entertainment, fashion, technology, sports and others use to not only draw appeal to the site but get through to people with the latest goings on. uAmplify has a multi platform system that can help a business, whether it’s a well publicized company or not, to come up with ideas for effective blog formatting techniques and layout designs and ways to generate leads and further interest.
In the beauty industry Beau-coup has been posting blog entries at least 3-4 times a week focusing on tips centered around wedding and party planning. A potential customer can view their blog and see their archived blog posts to see what the company has been involved with in the past. A visitor would find browsing through the blog easy because one can see the breakdown of the posts into categories like: bridal showers, engagements, planning tips, etc. Kenneth Cole shoes posts at least 3 blog entries a day and uses the catchy name ‘a-wear-ness blog’. Kenneth Cole not only posts about the latest shoe designs, but is also able to generate a broader audience with posts on social rights, well being and the political landscape. Their blog includes a Question and Answer portion so that users can submit questions on these topics, and many entries contain videos so the user doesn’t have to read all the content. These are just some of the ways that blogs can effectively engage the user.
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